Our story…
My name is April Williams and we are a small-batch roastery located in Loudon, Tennessee. I love learning about new cultures, new adventures and trying new things. “Haru” means spring in Japanese which can be interpreted to new life or new beginnings. This company is my new life to do something with my own two hands and craft products that fill your soul with love.
To me, its not just about a good cup, but how you feel when you’re drinking it. I want to inspire myself and others around me.
I invite you to try our products, we carefully select each one to give you the best quality and taste.
Our Inspiration…
Small Batch, Giant Flavor: We roast in small batches to ensure quality and freshness, allowing us to highlight the unique flavor profiles and natural character of each single-origin bean. This approach means every bag you purchase was likely roasted just days ago, not months.
Helping Our Community: We're proud to be a part of our community. Whether you stop by a community event or order a bag online, you're helping to support a local small businesses and shared values.
Why We Do It: We exist to elevate your daily coffee experience to the next level. The real reward of our craft isn't just the perfect roast curve or the rich aroma—it's seeing the joy our coffee brings to the people we share a hometown with. We want to be a part of your best mornings, your afternoon pick-me-ups, and the conversations that make our community thrive.
Come see us at one of our events, learn about the process, and taste the difference that passion, freshness, and community make.